Notify your members of updates using push notifications because analytics say that only 0.07% of your Facebook & 0.03% of your Tweets viewers communicates with your updates on social networking.
Web push notifications are clickable information that comes from a website and alert you on your computer or device even when the website is not open on your web browser.
These chrome push notifications are similar to mobile App Push Notifications (notifications sent by a mobile app that land in your notification tray) except that they perform on websites instead of applications and can be utilised on all gadgets (desktop, mobile, product, etc). Web Push Notifications perform with the same degree of perfection and quality across different gadgets, systems and browsers. One can register and get notifications on their Computer or on an Android phone.
This new marketing route allows re-engage your targeted traffic without intruding upon their comfort or demanding them to publish their email and other contact information. All that the customer needs to do is to sign up for notifications from your product when persuaded, putting the ball firmly in his court. Flexibility and reach are also assured as Web Push Notifications already perform on over 85% of gadgets.
Users going to your website on chrome will be persuaded for subscribing for your notifications. They can just click on ‘Allow’ to get signed up. With its business of 49% in computer and 27% in mobile web browsers, Chrome is an unmatched launchpad for interesting and running efficient product strategies. Browser push notification allows curb cart abandonment rate by forcing immediate deals & notifications to customers who left unordered items in the cart.
Mobile consumer experience is no different from local Android push notifications and is run by the very same rule. Users are required to opt-in once on your website – and then get regular push notifications that lead them to your website in Chrome.
Mobile applications have been experiencing a potential free route i.e. browser push notification. However, does this mean you have to wait until your app is lastly out? After all, an app pretty much assures all your customers under one ceiling available for some appropriate push notifications to move their way.
Notifications have been the most popular route for transforming visitors/users into customers on mobile and this new upgrade is yet another way for interesting and maintaining website customers.